Founder · Speaker · Advisor
Troy Spring
Took Dealer World from $65 to exit. Co-Founder of Dealer Funnel. Founder of Havok Advisory. International keynote speaker. Best-selling author. 21 consecutive years of straight top-line growth at his last two companies.
He does not miss.
Operator First. Everything Else Second.
Troy Spring didn't study business. He ran it. From managing four dealership locations as a regional platform manager — breaking all-time sales records at each one — to founding Dealer World with $65 in working capital and building it into an INC 5000 company and Google Premier Partner over 17 consecutive years of growth.
He then founded Dealer Funnel, a software company competing against firms that raised $100 million or more — bootstrapped, zero outside investment, five consecutive years of top-line growth.
Both companies. The same philosophy applied without interruption: understand what moves people — customers and employees alike — recruit the best, build systems that scale, and never compromise the standard required to win.
Today Troy is the founder of Havok Advisory, a proprietary business intelligence platform built to uncover the truth inside every business it touches — and build the plan to act on it.
Troy on Stage
An internationally recognized keynote speaker on automotive marketing, consumer behavior, business growth, and the future of commerce. Not a theorist. An operator who lived it.
The Dealer World story. What 17 consecutive years of growth actually requires — the decisions, the pivots, the principles — and what it means for the business you're building now.
What modern consumers expect, what creates friction, what builds loyalty, and why the businesses that understand consumer psychology are the ones that win in every market condition.
How to find the truth inside your business, face it without flinching, and build the plan to act on it. The philosophy behind Havok Advisory — live, from the operator who built it.
Where the market is going, what the consumer of tomorrow expects, and how to position your store to be the one they choose — before your competitors figure it out.
How to structure, operate, and document a business for maximum exit value — from someone who did it. Recurring revenue, proprietary systems, and the decisions that move the multiple.
Based on the best-selling book. Health, energy, discipline, and the operating standards that separate high performers from everyone else. Because a business never rises above the person leading it.
What Troy Brings to the Table
A selective number of board and advisory positions are considered annually. Troy brings operator depth, technology perspective, and a track record of building and exiting businesses that very few advisors can match.
Four dealership platforms built into record-breaking operations. 600+ dealership visits as operator, agency founder, software founder, and keynote speaker. Every function run firsthand.
Deep experience in building recurring revenue, managing TOTEX, driving top-line growth, and positioning a business for maximum valuation at exit.
Internationally recognized for forward thinking on consumer behavior, digital marketing strategy, and how technology changes the way people buy. Invited to speak across three continents.
Active founder of a bootstrapped SaaS company. Building a proprietary AI-powered business intelligence platform. Understands the intersection of technology, data, and real-world operations.
Private dealer groups · Automotive technology companies · Mid-market businesses building toward exit · Consumer-facing brands navigating digital transformation
Inquire Below
Speaking and board inquiries reviewed personally by Troy. Response within 48 hours.
Book Troy to Speak
Keynotes, breakouts, 20 Groups, and corporate events.
Inquiry Received.
Troy will review your inquiry and respond within 48 hours.
Board & Advisory Inquiry
A selective number of positions considered annually.
Inquiry Received.
Troy reviews board and advisory inquiries personally and confidentially. Expect a response within 48 hours.
Want to know what your business is leaving on the table?
Take the Havok 10 — ten questions, your score, and the truth about what it's costing you.
Ready to raise your ceiling?
Havok Turbo Charged — one hour a week with Troy. Personal, direct, demanding. Built around the leader, not the business. $3,500/month.
Apply for a Coaching Spot →